Certified Hereford Beef partnered with National Beef Packing Co. to launch and begin production of the CHB Premium Program on Jan. 9, 2017.

The CHB Premium Program will provide new opportunities for CHB to expand its customer base and provide a high-choice beef program to new accounts seeking a premium product.

“As the industry has evolved and the genetics of the cattle have improved, the viability of a CHB premium program became increasingly apparent,” says Wes Steimel, National Beef business manager of value added programs. “This CHB program will provide the differentiation that many customers are looking for and the quality grade to outperform competing brands.”

CHB chief operating officer Amari Manning says the CHB Premium Program will allow CHB to become a staple in restaurants across the country.

“We are very excited to partner with National Beef to offer our customers an upper-two-thirds choice product that will allow them to grow their businesses and achieve continued success,” Manning says. “We look forward to working with our distributers and retailers to expand this program.”

National Beef also shares excitement of the continued partnership with CHB.

“It is exciting to be able to provide our loyal CHB customer base with a product that is going to help them be even more successful and expand their distribution,” Steimel says.

At the end of the day, the CHB Premium Program is about giving the customers what they want.

“The program really is one-of-a-kind,” Steimel says. “It’s producer owned, high-choice Hereford beef. The consistency will be second to none.”