CHB Attends Annual Meat Conference
The Certified Hereford Beef team headed south to the 2017 Annual Meat Conference Feb. 19-21 in Dallas, Texas, to expand the national and international reach of the CHB brand.
“The audience at the Annual Meat Conference was exactly what Certified Hereford Beef needed,” says CHB regional brand manager Ron Santoro. “We needed to be in a room with those decision makers to really market our product, and we’ve gotten some really solid leads from the conference.”
The conference brought together a record attendance of 1,400 meat industry professionals to learn about consumer trends, the hottest meat products on the market and the latest developments in meat retailing. CHB was one of 75 exhibiting companies showcasing new products to attendees.