In a field in the middle of Anselmo, Neb., thousands of people from across the United States gathered to raise money for the Fred and Pamela Buffett Cancer Center in Omaha, Neb. Certified Hereford Beef joined in the celebration and fundraising efforts as an event sponsor.

“Certified Hereford Beef had a very nice set-up in the beef education tent where we were able to give information about the program and samples donated by Greater Omaha Packing to an estimated 1,000 people,” says Trey Befort, CHB director of commercial programs. “We had a great reception of the product and people really enjoyed the product. We had a lot of compliments from visitors.”

Throughout the day, Certified Hereford Beef consistently stacked up to the competition.

“We were in a tent with two of our competitors – Certified Angus Beef and Kobe Beef,” says CHB regional brand manager Tim Norsten. “Throughout the course of the day, our booth was very busy with folks sampling the product. At one point, we had five members of an Angus ranch at our booth talking about CHB. After sampling the beef, they were very complementary of how great our product tasted and how tender it was.”

Norsten also participated in cooking demonstrations at the event where he talked about Hereford beef, the cross utilization of different cuts of meat and how to plate meals.

“I did a cooking demo once every 45 minutes where I was showing approximately 50 people how to prepare delicious Certified Hereford Beef meals,” says Norsten. “Throughout the day I cooked four meals, including a cowboy steak skillet on a bed of cowboy caviar, grilled filet mignon with sautéed yellow and green zucchini, a hungry man rancher hot beef sandwich stuffed with cheese, smoked brisket and chuck roll, and a smoked brisket and chuck quesadilla with spicy chipotle aioli, salsa and guacamole.”

Certified Hereford Beef was happy to play a small role in supporting the Fred and Pamela Buffett Cancer Center.

“We were thrilled to have CHB be a part of this event that raises money for a great cause,” Befort says.