Certified Hereford Beef Team Attends Fall Food Shows - Certified Hereford Beef

Certified Hereford Beef Team Attends Fall Food Shows

The Certified Hereford Beef ® hit the road this fall and conquered the food show circuit in September and October.

CHB Chief Operating Officer Amari Manning, Regional Brand Managers Ron Santoro, Donald Lucero and Tim Norsten and Director of Marketing Kaylen Alexander made stops at 14 food shows across the nation, including shows in Wisconsin, Missouri, Texas, Virginia, Illinois and North Dakota.

“The thing that sets us apart at food shows from other beef programs is our producer involvement and presence, Santoro says. “Consumers are always impressed with the passion of our farmers and ranchers. It is memorable when consumers are able to shake hands with the people who are producing their beef, and it keeps them coming back for more.”

Aside from connecting the pasture to the plate, food shows allow CHB staff to make connections with a large volume of people in a short period of time.

“Food shows are the fastest way to meet prospective customers, show them the people and passion behind the brand, and sell them on why Hereford beef is the best,” Alexander says. “It’s easy to sell people on the product when it truly is the best beef in the industry.”