Certified Hereford Beef Provides Partner Support
Aside from serving the best-tasting beef in the industry, companies that partner with Certified Hereford Beef (CHB®) as a licensee receive many benefits, including marketing assistance.
Kern Meat Co., a family-owned St. Louis-based meat company servicing five Midwest foodservice companies, is one licensed partner that is taking advantage of the marketing assistance CHB can offer. Kern Meat Co. trucks are now spreading the CHB message around the greater St. Louis area with a customized truck wrap.
“Kern Meat Co. has proudly featured Certified Hereford Beef as its flagship beef program for nearly a decade,” says Matt Sherman, Kern Meat Co. general manager. “From marketing support to providing a consistent and quality-driven product, CHB is one of our most valued partners. Most recently,this partnership was demonstrated when CHB leadership offered to design a wrap for a new truck in our fleet. We were able to work directly with the CHB marketing team to produce one of the best looking designs to ever adorn our trucks. Most importantly, we are proud to display the CHB logo and product on our new truck.”
Eye-catching truck wrap designs are just one of many ways the CHB marketing team is appealing to consumers across the United States.
“Kern Meat Co. has been a long- time partner of the brand, and we appreciate the effort they give the program each day,” says Amari Seiferman, CHB chief operating officer. “It is important for us to partner with companies that have integrity and a great reputation to
carry on our mission of providing the highest quality of beef and supporting our Hereford farmers and ranchers. Individually we can only go so far, but with partners like Kern Meat Co, we are able to do so much more.”