As the sun rises on a Saturday morning, a Cowboy pulls on his work boots, grabs a slice of bacon and heads out to his fields. While most are still sleeping, a 5 a.m. wakeup call is routine for this Cowboy’s weekend.
Iconic cattle with white faces and red bodies roam his pastures, waiting for a glimpse of their cowboy to join them in the field with buckets of feed in tow.
There’s always work to be done on the farm, and duties don’t segregate on the time of day or day of week. It always seems the most urgent duties happen to fall on a Saturday night or early Sunday morning, making it impossible for the Cowboy to plan ahead a fun night out with his friends.
But, that is the choice he made and savors each day he has the opportunity to tend to the land and his herd.
This cowboy isn’t just any cowboy – he raises Hereford cattle and is a proud supporter of the Certified Hereford Beef
His blood, sweat and tears are all worth it because he knows a little girl in New York City went to bed with a full stomach last night.
And a little boy in Minneapolis.
And a family in Dallas.
Few know his name, but many are thankful for the tireless job he performs with integrity.
While this Cowboy is few in numbers, his impact reaches across the United States and into international borders.
This Cowboy – full of passion and love for what he does – is the Certified Hereford Beef
Using the Brand
Successfully marketing the Certified Hereford Beef
brand is as simple as sharing the rich history and tradition the Certified Hereford Beef brand is built on.
Integrity. Passion. Quality.
Studies have shown consumers gravitate towards brands they feel a connection to. Decision makers prefer brands that make them feel they are doing a good service to the world.
The easiest (and tastiest) way to make a different in this world is to pick up a Certified Hereford Beef
steak at the grocery store or a Certified Hereford Beef
burger at the neighborhood burger joint.
By doing this, consumers support more than 7,000 Hereford farm and ranch families across the United States who work day in and out to provide a wholesome, healthy meal to families around the globe.
The key to successfully branding and marketing the Certified Hereford Beef
brand is to harness the power of “great” – great cattle, great beef and great people – and share that story.
Sharing the Brand
While 7,000 “Cowboys” may be a speck in the dust in comparison to the nearly 330 million people who live in the United States (and the 7.4 billion people world-wide), their passion creates a brand that is truly inspiring.
It’s a brand that brings the “frontier spirit” right to the door of a family living in an urban hub.
It’s a brand that lives within the hearts of those who tend to their herds before themselves in order to provide a superior product to consumers across the world.
It’s a brand that unites us all – though our community and our food.
It’s the brand Certified Hereford Beef
is built on – bringing your customers the best beef America has to offer.
Certified Hereford Beef
is not just a product. It’s a feeling of doing good, the taste of excellence and proof of integrity.
If you can share these feelings with your customers, they will be brand loyalists for life.
Want to embed the Certified Hereford Beef brand into your customers purchasing habits? Share the video below with them to begin your brand following.
Certified Hereford Beef: America’s Beef video