Certified Hereford Beef® Team Sponsors Farm Tour for FoodPRO Distributors
August 19, 2021
Certified Hereford Beef (CHB®) sponsored FoodPRO Distributors for a farm tour and sales meeting May 14 at East Side Farm in Frederick, MD.
Ty Ragsdale, CHB brand manager, Matt Cole, FoodPRO director of sales, and Jay and Shelly Stull, owners of East Side Farm worked to host the event to educate distributors about Hereford cattle and CHB foodservice distribution.
“The meeting was a huge success because of the learning opportunity it provided our sales team to experience the farm-to-table experience up close and personal,” said Cole. “We hope to bring customers to this beautiful facility in the future to solidify their belief in the quality of CHB and the Hereford breed.”
FoodPRO is a longtime partner of CHB and one of the brand’s largest distributors.
“The FoodPRO sales team does an outstanding job in promoting CHB to their customers in the Virginia, Maryland, and DC markets,” said Ragsdale.
For lunch, attendees enjoyed delicious CHB burgers donated by National Beef Packing Company and prepared by Chef Dustin Stone of FoodPRO.
As the pandemic ends, the CHB team hopes to coordinate similar events for foodservice and retail partners to showcase passionate Hereford cattle producers and their dedication to the CHB brand.