Hereford Heritage at Taylor’s Vega Market
Thirty miles north of Hereford, Texas in Texas’ cattle country is Taylor’s Vega Market, a local grocery store known for their exceptional meat counter and friendly service. As a family business that started in 1961, they have maintained a strong business model for over the past sixty years by keeping their customer’s desires top priority and carrying high-quality products. Naturally, the Certified Hereford Beef® (CHB) brand emerged as the perfect beef program for their store.
The Certified Hereford Beef program not only helps the store provide high-quality USDA Choice beef to their customers, but it also ties them back to their heritage in the Hereford business. Meridith Rogers, Taylor’s Vega Market butcher and relative to the store’s owner, is proud that the store stays connected to her family’s history with Hereford cattle by carrying Certified Hereford Beef.
“My grandpa grew up raising Herefords and, now generations later, we are still connected to the Hereford breed by selling Certified Hereford Beef in the store,” says Rogers. “We are proud to reconnect with our family history by carrying a product that truly means something to us.”
The west Texas area surrounding Vega, Texas is home to local farmers and ranchers who are familiar with high-quality beef and demand the best at Taylor’s Vega Market.
“Since we are so close to Hereford, Texas, and our main customers are cattle ranchers and farmers, we must sell the best quality meat possible, and we do,” says Rogers. “I continuously have cowboys coming into the store telling us that Certified Hereford Beef is the best beef they have ever had.”
As the fearless woman behind the meat counter, Rogers is continuously impressed with the consistent quality of Certified Hereford Beef, and the marketing materials, which help her promote the program and drive sales.
“I am always impressed with the quality of Certified Hereford Beef, which truly stands out compared to several Angus products we have carried in the past,” says Rogers. “We are able to advertise the beef in the store with the case dividers, case stickers, product labels, and informational handouts.”