The Certified Hereford Beef® (CHB) brand was represented at Nicholas and Company’s quarterly vendor fair at their distribution center in Las Vegas, Nevada. Krystal Mandap, National Beef sales and marketing manager, showcased the quality and compelling story behind CHB at the event where she connected with sales reps, district sales managers, and head buyers.

“I had several productive conversations with sales representatives, where I shared knowledge about the brand’s unique advantages,” Mandap says. “I also educated them on effective selling points to compete against other branded beef programs in their market.”

During the fair, Mandap offered samples of CHB New York Strip steaks to attendees that adored the tenderness and flavor of the beef.

“Everyone loved the product and were eager to promote it to restaurants in their market,” Mandap says. “I’m excited about the growth potential with Nicholas and Company and can’t wait to see how our partnership flourishes.”

Nicholas and Company, a trusted Certified Hereford Beef® Foodservice Distributor has been partnered with the brand since 2021. With over 100 trucks and trailers of varying sizes, they can safely deliver top-quality products to their clients. Their distribution centers are located in Salt Lake City, Utah; Las Vegas, Nevada; and Reno, Nevada.