Cookie Policy
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
WhatConverts
WhatConverts is a call tracking and lead intelligence platform that captures and attributes leads — including phone calls, form submissions, and chat interactions — to the marketing campaigns, keywords, and traffic sources that generated them. It uses dynamic number insertion (DNI) to swap phone numbers on the page in real time, enabling accurate tracking of which marketing efforts drive inbound calls and conversions.
Learn more| Name | Description | Duration |
|---|---|---|
| wc_client | Used by WhatConverts to store visitor and client tracking data including referral source, visit details, and visitor ID. Used for lead attribution and connecting marketing sources to conversions. | 6 months |
| wc_client_current | Used by WhatConverts to store the current visitor's client tracking data including referral source and visit details. Works alongside wc_client to maintain up-to-date attribution data for the active session. | Session |
| wc_swap | Used by WhatConverts to manage phone number swapping for dynamic number insertion (DNI). Stores the phone numbers to be swapped on the page to connect visitor sessions to trackable call numbers. | 5 minutes |
| wc_visitor | Used by WhatConverts to store a unique visitor identifier. Links the visitor's session to their marketing source, enabling lead and conversion attribution across visits. | 2 years |
| _gd{timestamp} | Used by WhatConverts to track visitor session data for lead attribution and call tracking on a specific page. The timestamp in the cookie name is unique to the visitor session. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
Recaptcha
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Name | Description | Duration |
|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 179 days |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
PixelYourSite
Tracks visitor clicks originating from Microsoft/Bing ad campaigns and stores a click identifier so conversions on this site can be attributed to the correct ad. Implemented through the PixelYourSite plugin's Bing/UET integration.
Learn more| Name | Description | Duration |
|---|---|---|
| pysTrafficSource | Stores the computed/normalized traffic-source classification (e.g., "organic", "direct", "referral", "paid-social") for the current session, combining UTM parameters, referrer data, and click IDs. This is the session-level counterpart to last_pysTrafficSource. | Session |
| pys_utm_term | Stores the value of the utm_term URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with search keyword attribution. This is the session-level counterpart to last_pys_utm_term. | Session |
| pys_utm_source | Stores the value of the utm_source URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with traffic source attribution. This is the session-level counterpart to last_pys_utm_source. | Session |
| pys_utm_medium | Stores the value of the utm_medium URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with marketing channel/medium attribution. This is the session-level counterpart to last_pys_utm_medium. | Session |
| pys_utm_content | Stores the value of the utm_content URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with ad creative/content attribution. This is the session-level counterpart to last_pys_utm_content. | Session |
| pys_utm_campaign | Stores the value of the utm_campaign URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with campaign attribution. This is the session-level counterpart to last_pys_utm_campaign. | Session |
| pys_start_session | Stores a flag or timestamp marking the start of the current tracking session, used by PixelYourSite to determine session boundaries (e.g., when to reset session-scoped cookies like pys_bingid, pys_landing_page, etc., and when to fire "session start" events to connected ad platforms) | Session |
| pys_session_limit | Stores a counter or flag used to limit how many times certain events (e.g., PageView, custom conversion events) are fired to connected ad platforms within a single session — prevents duplicate/inflated event counts from being sent to Facebook, Google, Bing, Pinterest, etc. when a visitor navigates multiple pages in one session | Session |
| pys_padid | Stores the Pinterest ad click ID for the current session, used by PixelYourSite to fire real-time conversion events to the Pinterest tag. This is the session-level counterpart to last_pys_padid. | Session |
| pys_landing_page | Stores the landing page URL for the current session, used by PixelYourSite to enrich real-time event data sent to connected ad platforms. This is the session-level counterpart to last_pys_landing_page. | 1 Week |
| pys_gadid | Stores the Google Ads click ID (gclid) for the current session, used by PixelYourSite to fire real-time conversion events to the Google Ads tag. This is the session-level counterpart to last_pys_gadid. | Session |
| pys_first_visit | Stores a flag or timestamp indicating whether this is the visitor's first visit to the site, used to distinguish new vs. returning visitors for event/conversion classification sent to connected ad platforms (e.g., "New Visitor" events for Facebook/Google Ads) | 1 Week |
| pys_fbadid | Stores the Facebook ad click ID (fbclid) for the current session, used by PixelYourSite to fire real-time conversion events to the Meta/Facebook Pixel. This is the session-level counterpart to last_pys_fbadid. | Session |
| pys_event_referrer | Stores the HTTP referrer (the URL of the page that linked the visitor to your site) for the current session, used to enrich event data sent to connected ad platforms and to help classify traffic source when firing conversion/attribution events | Session |
| pys_bingid | Stores the Bing/Microsoft Advertising click ID (msclkid) for the current session, used by PixelYourSite to fire real-time conversion events to the Bing UET pixel. This is the session-level counterpart to last_pys_bingid, which persists the value across sessions for longer-term attribution. | 1 Week |
| pys_advanced_form_data | Stores data about form interactions (e.g., form ID, form field values, or submission events) so that PixelYourSite can fire conversion events to connected ad networks when a visitor submits a form — used for lead-gen conversion tracking across Facebook, Google, Bing, Pinterest, etc. | 1 Week |
| pbid | Advertising / tracking (Meta external_id) | 6 months |
| last_pysTrafficSource | Stores a broader traffic-source classification (e.g., "organic", "direct", "referral", "paid-social", "paid-search") detected by PixelYourSite's logic, which combines UTM parameters, referrer data, and click IDs into a single categorized value used for attribution and reporting | 1 Week |
| last_pys_utm_term | Stores the value of the utm_term URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific keyword/search term that drove the visit (commonly used in paid search campaigns) | 1 Week |
| last_pys_utm_source | Stores the value of the utm_source URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific traffic source (e.g., google, facebook, newsletter) that drove the visit | |
| last_pys_utm_medium | Stores the value of the utm_medium URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific marketing channel/medium (e.g., email, cpc, social) that drove the visit | 1 Week |
| last_pys_utm_content | Stores the value of the utm_content URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific ad creative/content variant that drove the visit | 1 Week |
| last_pys_utm_campaign | Stores the value of the utm_campaign URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific marketing campaign that drove the visit | 1 Week |
| last_pys_padid | Stores the most recent Pinterest ad click ID so conversions can be attributed to the specific Pinterest ad/campaign that brought the visitor to the site | 1 Week |
| last_pys_landing_page | Stores the URL of the first page a visitor landed on during their session, used to enrich ad attribution data (helping tie conversions back to which landing page/campaign combination drove the click) | 1 Week |
| last_pys_gadid | Stores the most recent Google Ads click ID (gclid) so conversions can be attributed to the specific Google Ads campaign/click that brought the visitor to the site | 1 Week |
| last_pys_fbadid | Stores the most recent Facebook ad click ID (fbclid) so conversions can be attributed to the specific Facebook/Meta ad that brought the visitor to the site | 1 week |
| last_pys_bingid | Stores the most recent Bing Ads click ID (msclkid) so that conversions on the site can be attributed back to the specific Bing/Microsoft Advertising ad click that brought the visitor in | Session |