Tracks visitor clicks originating from Microsoft/Bing ad campaigns and stores a click identifier so conversions on this site can be attributed to the correct ad. Implemented through the PixelYourSite plugin's Bing/UET integration.
pysTrafficSource
Stores the computed/normalized traffic-source classification (e.g., "organic", "direct", "referral", "paid-social") for the current session, combining UTM parameters, referrer data, and click IDs. This is the session-level counterpart to last_pysTrafficSource.
Session
pys_utm_term
Stores the value of the utm_term URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with search keyword attribution. This is the session-level counterpart to last_pys_utm_term.
Session
pys_utm_source
Stores the value of the utm_source URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with traffic source attribution. This is the session-level counterpart to last_pys_utm_source.
Session
pys_utm_medium
Stores the value of the utm_medium URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with marketing channel/medium attribution. This is the session-level counterpart to last_pys_utm_medium.
Session
pys_utm_content
Stores the value of the utm_content URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with ad creative/content attribution. This is the session-level counterpart to last_pys_utm_content.
Session
pys_utm_campaign
Stores the value of the utm_campaign URL parameter for the current session, used by PixelYourSite to fire real-time event data enriched with campaign attribution. This is the session-level counterpart to last_pys_utm_campaign.
Session
pys_start_session
Stores a flag or timestamp marking the start of the current tracking session, used by PixelYourSite to determine session boundaries (e.g., when to reset session-scoped cookies like pys_bingid, pys_landing_page, etc., and when to fire "session start" events to connected ad platforms)
Session
pys_session_limit
Stores a counter or flag used to limit how many times certain events (e.g., PageView, custom conversion events) are fired to connected ad platforms within a single session — prevents duplicate/inflated event counts from being sent to Facebook, Google, Bing, Pinterest, etc. when a visitor navigates multiple pages in one session
Session
pys_padid
Stores the Pinterest ad click ID for the current session, used by PixelYourSite to fire real-time conversion events to the Pinterest tag. This is the session-level counterpart to last_pys_padid.
Session
pys_landing_page
Stores the landing page URL for the current session, used by PixelYourSite to enrich real-time event data sent to connected ad platforms. This is the session-level counterpart to last_pys_landing_page.
1 Week
pys_gadid
Stores the Google Ads click ID (gclid) for the current session, used by PixelYourSite to fire real-time conversion events to the Google Ads tag. This is the session-level counterpart to last_pys_gadid.
Session
pys_first_visit
Stores a flag or timestamp indicating whether this is the visitor's first visit to the site, used to distinguish new vs. returning visitors for event/conversion classification sent to connected ad platforms (e.g., "New Visitor" events for Facebook/Google Ads)
1 Week
pys_fbadid
Stores the Facebook ad click ID (fbclid) for the current session, used by PixelYourSite to fire real-time conversion events to the Meta/Facebook Pixel. This is the session-level counterpart to last_pys_fbadid.
Session
pys_event_referrer
Stores the HTTP referrer (the URL of the page that linked the visitor to your site) for the current session, used to enrich event data sent to connected ad platforms and to help classify traffic source when firing conversion/attribution events
Session
pys_bingid
Stores the Bing/Microsoft Advertising click ID (msclkid) for the current session, used by PixelYourSite to fire real-time conversion events to the Bing UET pixel. This is the session-level counterpart to last_pys_bingid, which persists the value across sessions for longer-term attribution.
1 Week
pys_advanced_form_data
Stores data about form interactions (e.g., form ID, form field values, or submission events) so that PixelYourSite can fire conversion events to connected ad networks when a visitor submits a form — used for lead-gen conversion tracking across Facebook, Google, Bing, Pinterest, etc.
1 Week
pbid
Advertising / tracking (Meta external_id)
6 months
last_pysTrafficSource
Stores a broader traffic-source classification (e.g., "organic", "direct", "referral", "paid-social", "paid-search") detected by PixelYourSite's logic, which combines UTM parameters, referrer data, and click IDs into a single categorized value used for attribution and reporting
1 Week
last_pys_utm_term
Stores the value of the utm_term URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific keyword/search term that drove the visit (commonly used in paid search campaigns)
1 Week
last_pys_utm_source
Stores the value of the utm_source URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific traffic source (e.g., google, facebook, newsletter) that drove the visit
-
last_pys_utm_medium
Stores the value of the utm_medium URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific marketing channel/medium (e.g., email, cpc, social) that drove the visit
1 Week
last_pys_utm_content
Stores the value of the utm_content URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific ad creative/content variant that drove the visit
1 Week
last_pys_utm_campaign
Stores the value of the utm_campaign URL parameter from the visitor's session, used to enrich attribution data so conversions can be tied back to the specific marketing campaign that drove the visit
1 Week
last_pys_padid
Stores the most recent Pinterest ad click ID so conversions can be attributed to the specific Pinterest ad/campaign that brought the visitor to the site
1 Week
last_pys_landing_page
Stores the URL of the first page a visitor landed on during their session, used to enrich ad attribution data (helping tie conversions back to which landing page/campaign combination drove the click)
1 Week
last_pys_gadid
Stores the most recent Google Ads click ID (gclid) so conversions can be attributed to the specific Google Ads campaign/click that brought the visitor to the site
1 Week
last_pys_fbadid
Stores the most recent Facebook ad click ID (fbclid) so conversions can be attributed to the specific Facebook/Meta ad that brought the visitor to the site
1 week
last_pys_bingid
Stores the most recent Bing Ads click ID (msclkid) so that conversions on the site can be attributed back to the specific Bing/Microsoft Advertising ad click that brought the visitor in
Session
