Certified Hereford Beef (CHB®) hosted several chefs and a top executive from Caesars Entertainment in Kansas City for a Certified Hereford Beef University training and ranch tour in May.

Representatives from Caesars Entertainment visited with the CHB team to gain in-depth knowledge of the CHB brand and the competitive advantage it brings to resort restaurants in terms of differentiation and quality.

“What our team enjoyed most about the Certified Hereford Beef farm to table tour and training was getting a better understanding of the Hereford breed and the benefits of the breed-specific program when creating a menu and value for our guests,” says Steven Gamer, Caesars Entertainment corporate director of food purchasing. “This increases the quality, quality perception and value of the products we serve.”

The farm-to-fork tour segment of the training is vital to educate restaurant chefs on how Hereford cattle for the CHB program are sustainably and humanely raised.

The Caesars Entertainment group visited Schu-Lar Herefords, LeCompton, Kan. The Schu-Lar family maximized the farm-to-table experience by bringing cattle to the group on horseback. Bryce Schuman, owner of Schu-Lar Herefords, explained how their operation uses data, relevant technology and proven sires to produce elite Hereford animals that perform in seedstock and commercial operations and ultimately contribute to the United States beef supply.



“Learning about the history and genetics of the Hereford breed, especially in a time when different breeds are mixed and quality and consistency is sacrificed, was very interesting, “ Gamer says. “The quality of the Hereford ranchers and the care and quality they have for their finished product is contagious.”

Caesars Entertainment currently operates more than 50 resorts and casinos across the United States. Their resorts can be found in Las Vegas, Atlantic City, Lake Tahoe, Tunica and New Orleans. Their banners include Caesars, Harrah’s, Rio, Planet Hollywood, Paris and more.

The All-American Bar and Grille in the Las Vegas Rio currently serves Certified Hereford Beef.

“We enjoyed hosting the Caesars team to educate them about the Certified Hereford Beef brand and the benefits it can bring to Caesars Entertainment properties,” says Amari Seiferman, CHB chief operating officer. “We are looking forward to a long and successful relationship with Caesars Entertainment and are excited about the quality our brand brings to their resorts that have a history of excellence.”