Our story begins in 1995, when the American Hereford Association established the Certified Hereford Beef program. Today, the brand continues to uphold a time-honored tradition of providing American families with tender, juicy and delicious Hereford Upper 2/3 USDA Choice beef and USDA Prime beef.

We hold our beef to a high standard, allowing nothing but the highest quality beef into the program. A comprehensive 1991 cattle breed study by Colorado State University confirmed that Certified Hereford Beef was superior in every category, including flavor and tenderness. In a 2019 Kansas State University study, consumers also consistently rated Certified Hereford Beef steaks higher for juiciness, tenderness, flavor, and overall satisfaction than other steaks with the same amount of marbling, including USDA Prime beef and Upper 2/3 Choice Black Angus beef products.*

The natural efficiency of the Hereford breed also helps sustain the land on which they are raised. Compared to other cattle breeds such as Black Angus, studies show that Hereford cattle eat significantly less feed per day.** This efficiency helps conserve crops, water and other vital resources that today’s consumers are increasingly concerned about saving while supporting retailers’ and foodservice operators’ ongoing sustainability initiatives.

We invite you to experience the delicious legacy our Hereford farmers and ranchers proudly bring from our pastures to your plate and see the difference our naturally great-tasting beef makes for yourself.

*Kansas State University, Consumer evaluation of Certified Hereford Beef in comparison to USDA Choice, Prime, and Upper 2/3 Choice beef from black-hided cattle, April 2019

**Bedwell, S. (2017, August). The Efficiency Experts. Hereford.org. https://hereford.org/wp-content/uploads/2018/01/hereford_efficency_report.pdf