August 19, 2021

Certified Hereford Beef (CHB®) sampled flank steak to business owners July 19 at Performance Foodservice’s (PFG) Latin Food Show in Nashville, TN.

PFG’s first Latin Food Show of 2021 showcased PFG vendors to their Latin customers.

“PFG-Nashville has a diverse portfolio of customers, with the Latino restaurateurs being a large and important contingent,” Ty Ragsdale, CHB Brand Manager said.

Attendees were excited to see new food products that could be sold in their businesses.

“The event was very successful for PFG and CHB,” Ragsdale said. “Since this was PFG’s first post-pandemic food show, restauranteurs were ready for new ideas and products that can increase their profits and sales.”

At the event, Ragsdale served samples of CHB Flank Steak, and Brenyn Burkholder, CHB Marketing Coordinator educated attendees about the CHB brand.

“We engaged with business owners and decision-makers to stress the importance of how high-quality products drive customers to their facilities and will also bring them back,” Ragsdale said. “There were over 200 business owners and decision-makers at the event, which set an event record.”

The CHB team finds value in attending these events to drive brand awareness for CHB, connect with potential customers, and foster relationships with current partners.

“It was important to attend the event to engage with salespeople and the customers, especially as the pandemic ends, to show support for their businesses,” Ragsdale said. “We were glad to support PFG-Nashville because they are a great partner and dominant foodservice distributor.”