Privacy Policy

CIPA Compliance and Tracking Technologies

We use certain technologies and third-party tools on our website to help us understand user behavior, improve site performance, measure advertising effectiveness, manage communications, and support customer relationship activities. These tools may collect information such as page views, clicks, device and browser data, IP addresses, referral information, conversion activity, and other interaction data.

To help comply with applicable privacy and communications laws, including the California Invasion of Privacy Act (CIPA) and GDPR (General Data Protection Regulation), we take reasonable measures designed to ensure that the technologies used on our website are implemented in a lawful manner and that required disclosures, notices, and consent practices are followed where applicable. Depending on the page, campaign, or feature in use, our website may include some or all of the following tools and services:

  1. Google Ads
  2. Meta Pixel
  3. Meta Conversions API
  4. ESP integrations, including Mailchimp and Constant Contact
  5. HubSpot and other CRM integrations
  6. EZCRM / GoHighLevel
  7. WhatConverts
  8. Google Analytics
  9. Microsoft Clarity
  10. Gravity Forms
  11. LinkedIn Insight Tag
  12. Social platform tracking tools, including tools from X, Pinterest, and Reddit
  13. StackAdapt

We may also use other similar analytics, marketing, advertising, automation, conversion tracking, form, or CRM technologies from time to time. These tools may be implemented directly by us or through third-party service providers, and the specific tools in use may vary over time.

Where required by law, we will obtain consent before placing or activating tracking technologies. Users may also be able to manage certain tracking preferences through browser settings, consent tools, or other available opt-out mechanisms.

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