Addison Hinn, Cask and Cork Chef in Amarillo, Texas was recently selected for the prestigious opportunity to be a Certified Hereford Beef® (CHB) Chef Brand Ambassador. Hinn’s inevitable beginning in the culinary world started long ...

Thirty miles north of Hereford, Texas in Texas’ cattle country is Taylor’s Vega Market, a local grocery store known for their exceptional meat counter and friendly service. As a family business that started in 1961, ...

May 1, 2021 In addition to the beginning of grilling season, May is recognized as Beef Month. To celebrate Beef Month, we’re continuing our Meat Matters series by highlighting the importance of incorporating lean beef in ...

  It’s not too late to start your New Year’s resolution! If adapting a healthier lifestyle is at the top of the list, the Certified Hereford Beef® team recommends beefing up your meal prep recipes ...

Plant-based meat products are currently all the rage. Not a day goes by that you don’t see an advertisement for a new meat-free burger or a recipe touting the latest protein-filled substitute. Movements to reduce ...

Exercise, water, leafy greens and BEEF. These things all have one thing in common. We’ll give you a hint: They’re all part of a balanced, healthy diet! Don’t believe us? Thanks to Dr. Steve Merry, ...